[Editora Projeto: 20 anos]
Credits: Raquel Castedo (Design Director), Paula Castro (Assistant) and Laura Rinaldi (Assistant)
Created for Projeto Publishing House, this special catalog includes visual and textual information about over 100 titles, celebrating the firm’s 20th anniversary.
This edition shows the company’s memory by the stories of the books. Each title was brought to life on the pages through illustrations, photographs, reproductions of pages and old proofs, in a great graphic collage. The concept that guided the project reflects the process of editing the titles: from the original ideas of the authors and the suggestions of the publisher, to the illustrators’ sketches and the designers’ layouts.
The design of the publication was inspired by the graphic material of each of the more than 90 titles edited over those 20 years. Among analogical and digital originals, final archives and records of editorial processes, we gathered a rich collection that was distributed on the pages, based on the guidelines of the editor Annete Baldi and the organizer Ana Cláudia Munari.
The next step was to design the visual guidelines that conveyed the initial concept and provided visual unity for that huge amount of information. We decided to use the firm’s color palette. For the backgrounds, we created patterns that repeated the outline of some striking graphic element of each publication. For the textual information, graphic styles were developed for each element, facilitating the orientation of the readers amid the diversity of visual stimuli. The grid helped to maintain the visual identity throughout the catalog, without neglecting the characteristics of each book presented.