[Ação Educativa | Santander Cultural]
Credits: Raquel Castedo (Design Director), Laura Haffner (Designer) and Paula Hentges (Assistant).
Visual identity created for the education programs held at the cultural center maintained by Santander Bank in Porto Alegre, Brazil.
The applications included brochures, DVDs and learning games. The project’s primary target audience are public school teachers, who share the content with their students.
The visual identity should be young, popular, ludic, fluid, up-to-date, dynamic and joyful. For the logo, the typographical arrangement allows diverse readings, from the top to the bottom, and vice-versa: AÇÃO EDUCATIVA | ATIVA EDUCAÇÃO | ATIVA AÇÃO EDUCA. The repetition of the frames generates a diversity of forms that serve as texture for the different applications.