Visual identity and brochure created for the Baltimore-based CIELO (Creative Immigrant Educators of Latin American Origin). Founded in 2019, CIELO is a bilingual department at Creative Alliance that honors the artistic traditions of community members and immigrant educators of Latin American origin in Baltimore. CIELO engages youth in learning and preserving these cultures and traditions and focuses on passing knowledge along to future generations through art, music, dance, and cuisine.
The logo is based of geometric forms that can appear in many colors, reflecting the many Latin American origins represented in the program. Besides the logo, a pixelated pattern was created inspired by Latin American embroidery, tapestry, and symbols. The visual identity framework has been extended to brochures and promotional materials.
Project team:
Raquel Castedo (Design Director)
Thaís Franco (Design Assistant)